Sep 27, 2013

Publish PDF Online to Digital Magazine

PDFs are the simplest online versions of a print magazine. You just post the PDF file of your magazine online and allow people to view it. However, PDF is not an ideal format for readers because:
* Large files are often blocked by firewalls and slow to download
* Reader experience is cumbersome—you have to read pages sequentially
* No interactive content
Besides these reasons, PDF is also limiting for publishers- you cannot integrate rich media or add new content to it. At the same time, you cannot track viewer activity, and do search engine optimization options. Putting PDF magazine online directly is quickly becoming obsolete for magazine publishers.
Digital Magazines (flip books) are high-quality online replicas of print publications that offer value-added functionality such as interactive media and live links. There is no file downloading and it is easier for readers to navigate with a flexible control strip and search functionality. Advertisers like this approach because they can replicate print advertisements online and embed active links to their website. However, people find these solutions hard to read because they're based on PDFs that were designed for print viewing, not for the Web. Reading requires a lot of zooming in and zooming out. Digital magazines are a lively way to view a static print magazine online.
So, which way would you choose? Let's look at the following information. According to Marketing Land, almost 40% of all internet usage is on Mobile devices. Another startling statistic, according to Pew Internet Research, 17% of Americans only use their Mobile device for internet browsing. These statistics are useful for anyone creating a digital magazine must keep mobile devices in mind when putting content on their webpage.
A lot of companies and individuals upload material to their website in the form of PDF format: these include catalogues, brochures, and directories, marketing material and much, much more. There would be some problems. The problem when putting a PDF on a website is when it comes to certain mobile devices, the PDFs may have to be downloaded to view on a mobile device. This requires that mobile device to have a PDF reader. Problems can occur when there is no PDF reader available on those devices or if the reader is reluctant to download the PDF to view on their devices.
Is there a solution for this issue? Sure. The solution for this is to convert the PDFs into digital publications which can be viewed directly on a browser without having to be downloaded to view. One such Software that can be used to convert online PDF to Flash magazine is the Kvisoft flipping book software. When the publication is created and is ready to be put online, you can upload the files online to your website.
When the publication is built online, it will output in both Flash and mobile version. The mobile version digital magazine is compatible with mobile devices and when the publication is opened it will open in the browser. Each publication that is created will have its own URL. This is a useful tool especially for brochures or catalogs.

Sep 18, 2013

7 Ways to Create Online Publications for Websites

With the growing number of mobile devices and eReaders, you would want to create a digital magazine for your audience but still did not find the right web tools to do so. Well now you can.  The following tools and services here you can use to create and publish highly customizable magazines. Most of the tools are easy to use and have user friendly interface and they will let you create your own e-magazine in few simple steps.
Kvisoft FlipBook Maker
It is PDF flip book maker that helps you to create professional online ebook, flash page flip brochures, Flash flipping magazine, digital ebook and other digital publications etc. with page flipping effect. You don't need any flash skills, only import your PDF files and then choose template and theme from a variety of preset resources, finally publish your book online directly or output your Flip Book locally in SWF/ZIP/EXE/APP format.
Scribd
Scribd works like a YouTube for documents. It is a document-sharing website that allows users to post documents of various formats, and embed them into a web page using its iPaper format. Scribd is also known for being a reading library where you can search for and find ebooks and slides but it is also a magazine creator which allows users to upload their own content and turn it into a magazine
Issuu
Issuu is an online digital publishing platform service that allows users to upload and view digitally uploaded material, such as PDF version portfolios, books, magazine issues, newspapers and create paperless online magazines. You can use it both as a document search engine and also as a magazine creator.
Open Zine
OpenZine is a social publishing platform with browser based tools. It is another web tool that allows users to create their own magazines without any need for advanced tech knowledge. OpenZine provides regular people with the essential tools to create really amazing things, and display them with equal quality. It also enables users to socially share, control and manage their publications.
Calameo
Calameo is a terribly easy program for making those normally dull looking text docs into publications of beauty. It allows anyone to create magazines, brochures, catalogs, reports, guides, books from your PDF, Word, etc. Publish your magazine, presentations or documents and share them with the world. Embed rich-media content to your publications like videos and audios.
Joomag
Joomag is a web tool that lets you create your own magazines using a simple online editor. It is a powerful platform that can be used to create and publish digital content of every type, including (but not limited to) magazines, e-books, catalogs, reports, brochures and photo albums. You can draw shapes, write texts, add rich media elements like video and audio players to enhance the output e-publications.

Magaka
Magaka is an HTML magazine framework that works across many devices and browsers. It works by loading an HTML file which loads the Magaka framework and then pulls the magazine data from a JSON structure. This includes the metadata, title, table of contents, and everything in between. In fact, you can even specify multiple versions of your publication in that structure and show the correct one based on the device's screen size, orientation, and device features.

Sep 12, 2013

Ways to Extend Your Business Online

If you have a business and you do not have wads of cash to spend on marketing, that doesn't mean that there are no ways to get your brand out there. You can take advantage of the Internet's many free or low-cost ways. Now there are all kinds of opportunities out there online for your business. You could take full advantage of external resource and your own internal resource.
External Resource
**Online slideshow way
It is an effective and user-friendly way to explain and market your products and services. Even better, if you put your slideshows online in a mobile-friendly, linkable and shareable way, people can find and share your business easily. Slideshows published on popular online platforms like Slideshare and SpeakerDeck often get high placement in search results and can drive a considerable amount of traffic to small-business websites.
**Video sharing way
Online video, led by YouTube, is also a rapidly growing and increasingly effective form of marketing for business. It is has been widely accepted by web surfers across the globe and is being considered as a good way to promote your business. The presence of online video reduces the complexity of the contents to the reader, presenting simple effects in a modulated easy to understand format. So, try to make quality videos and upload to YouTube for your business.
**Online forums
Forum marketing involves sharing your expertise and providing information to participate in forums. There are forums for just about every topic under the sun and its possible, if you do things correctly, to establish yourself as an expert in your niche. Often you can do this for free. However, it has to take much time to do this. If you intend on adding your business URL, be sure to post in forums that are website promotion friendly.


Internal Resource
--Build your website
Your site is the primary link between you and your customer. A good yet friendly website will be useful, uncluttered, easy to find and easy to navigate. It should clearly state your mission and appeal to your customers. This will drive maximum traffic to your website, and get you maximum clients.
--Go digital
You may have printed promotional materials for your business. Traditional reading habits have changed, iPad, mobile and tablet methods of reading and browsing are most common right now. So, turn these printed publications to digital editions with flip book maker. It is easy to create page turning publications from printed files. Often when you publish your publications online the content is digital, your audience can do a lot of the work of promoting your content. If they find it interesting they share it, they pass it on, or comment on it. Some features can rack up many comments – these too are all searchable, helping making your content and that link back to you stronger.